Alberta Ave
About AABA
Meet the team
The people you'll see out on the Avenue, in the office and behind the scenes.
Erick Estrada
Executive Director
director@alberta-avenue.comSpends his days connecting with members and neighbours to shape the programs AABA takes on. Loves the Avenue's fusion food and can often be found at Paraiso Tropical Latin Market.
Josheline Valencia
Administrative & Program Assistant
josheline@alberta-avenue.comSupports AABA's initiatives and works with businesses up and down the strip. A fan of local art, independent shops and vintage finds.
Vianey Recio Flores
Project Manager
vianey@alberta-avenue.comStarted as a practicum student and now leads the Street Team and public washroom. Never says no to a concha and coffee — or a green onion cake.
Heather Cameron
Street Team Lead
heather@alberta-avenue.comOut on the Avenue every day keeping sidewalks clean and an eye on storefronts. Favourite meal: a steak from Coliseum Steak & Pizza.
Usama Omar
Marketing Coordinator
usama@alberta-avenue.comGrew up eating at Mareeg Restaurant and now helps tell the Avenue's story. Can't stop recommending the Nina Haggerty Stollery Gallery.
Bottom Line Productions
Marketing & Media Relations · Lead: Kate Hamblin
kate@bottomlinepro.comAABA's content, social and newsletter partner since 2017, and producers of Eats on 118 and the Night Markets.